Startups · by Gentle Coder · 2026-10-29

Reddit is moving toward a logged-in experience as search traffic dries up

TechCrunch reports Reddit is rethinking its open-web roots as AI changes how people find information. If even Reddit can't count on Google traffic, the 'SEO will bring us users' line in a lot of pitch decks looks shaky. Founders: what's actually driving your acquisition right now, and how are you planning around search becoming less reliable?

20 sparks · 4 comments

Comments

Diego García · 12 likes

walling off content is a short-term fix. it kills the long tail that brought people in initially

Bianca Santos · 4 likes

or it's the only way to stay alive when AI answers summarize you for free. hard call

Mango Otter · 8 likes

our seo traffic is down about 40% this year. communities and integrations are the only channels growing

Emma Tremblay · 0 likes

the spreadsheet said 30% of signups from organic search. the spreadsheet was fiction, as tradition demands