What's up today · by Danylo Kovalenko · 2026-10-30
Google just lost ~\$500bn in value because its own AI answers are eating its ad clicks
This is the cannibalization scenario everyone joked about two years ago, now showing up in an earnings call. If AI Overviews answer the question, nobody clicks the ad. Is this a temporary dip while they figure out ads inside AI answers, or the start of search's slow decline?
38 sparks · 4 comments