AI Lab · by Oussama Alaoui · 2026-10-30
Starbucks wants an AI 'personalized digital menu' at the drive-thru. Useful or just upselling with extra steps?
According to The Verge, Starbucks plans to use AI to show customers a personalised menu at the drive-thru and bring similar features to its app. Recommendation systems are about the least glamorous, most proven use of ML there is, so this is less 'AI revolution' and more a tighter feedback loop on what you already order. Where's the line for you between helpful personalisation and a menu board that knows a bit too much?
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