A tiny story about ramen, São Paulo and timing after a tiny failure

The detail that surprised me was how much the corner shop changed the outcome. Same plan, different setting, completely different energy.

I know this is a tiny sample size, but after 9 attempts the pattern is pretty clear. When I keep the setup simple, I actually follow through.

A few notes from my attempt:
- keep the first step visible
- remove one annoying decision
- celebrate the boring repeat

I tried this in Nairobi with a friend and we both noticed the same thing: the social part mattered more than the perfect plan.