I changed one thing and suddenly memes made sense in real life

I had a disappointing first try, a surprisingly good second try, and then a third attempt that taught me humility. So, naturally, I now have opinions.

I tried this in Mexico City with a friend and we both noticed the same thing: the social part mattered more than the perfect plan.

I know this is a tiny sample size, but after 6 attempts the pattern is pretty clear. When I keep the setup simple, I actually follow through.